Eat with the room
Your feed is people you actually know, eating on the same day you are. It reads like a group chat that happens to be made of food.
Nutrition, without the data entry
Turn your food pics
into insights.
Snap the plate and get on with your day. Pinch works out what was in it, shows you how the day is going, and scores it against the way you eat, not a diet it picked for you.
Free for seven days, then $6.99 a month.
How it works
Three seconds.
Then it knows.
Point and shoot
Or just say it. “Two eggs and sourdough” is enough. No database, no serving sizes, no scrolling nineteen kinds of yoghurt.
🥚 2 eggs
🍞 Sourdough
🥑 ½ avocado
420 kcal · 24g protein
02
It works out the rest
Ingredients, portions, calories and macros. All in a couple of seconds, and always shown as the honest estimate it is.
You see where you stand
One number for the day, one for the week, and the single change that would move it most tomorrow.
Your dashboard
Watch it climb.
Most days you can't tell whether you're doing well. Open the Dashboard and it's already answered: the week laid out, every day you logged, and the direction you're heading.
One rough lunch stops feeling like failure when you can see the six days around it. That's the whole point: not a streak you're afraid to break, but progress you can actually point at.
73This week
+11vs last
26Days logged
THIS WEEK5 OF 7 DAYS
AUGUSTAVG 68
Needs work Average Solid and up
The score
Scored against how you eat.
Your Meal Quality score rates the quality of what you ate, not how little of it. Built on the same dietary research nutritionists use, so a big honest meal can score higher than a small bad one.
Here's what most apps get wrong. Eat keto, and they mark you down for skipping the bread. Eat carnivore, and they fail you outright. Pinch holds everyone to the things nobody argues about: enough vegetables and protein, not too much sodium and sugar. Then it judges the rest by your way of eating.
PICK A MEAL, THEN SEE IT SCORED SIX WAYS
Try the ribeye. Most apps would fail you for it, and it scores 81 when Pinch knows you're eating carnivore. The salmon bowl climbs from 65 to 92 the moment the score understands you're on keto. Same plate, different you. That's the difference between being measured and being understood.
Why Pinch is social
Your net worth is
your network.
So is your health.
Good habits are contagious. When someone you know starts eating well, you get to watch it happen, and it starts to look like something you could do too. That is how change actually travels: person to person, plate by plate.
So Pinch gives you the room. Real plates from people you know, each one wearing the score its day earned, on the days that went well and the days that went sideways. Eating better becomes something you watch happen, and then join in on.
Encouragement, not instruction
Your friends see what you ate and how the day scored. That turns out to be more persuasive than advice, and much better company.
Good company, quietly
Follow the people who eat the way you would like to. Watching a good week happen is worth more than being told about one.
The social part
Everyone's day,
on their face.
Pinch is a social network where the feed is food. Every person in it wears their own Meal Quality. The ring around their photo is their score. You can see how the whole room is eating before you read a word.
Be first to know.
Pinch launches soon. Leave your email and we'll tell you the day it does, plus the occasional note on eating well. We also pick people from this list for early access before it opens to everyone.
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